Privacy Policy

Last updated: July 9, 2026

This Privacy Policy describes how LinkVault Calgary collects and uses your personal information. We are committed to protecting your privacy and handling your data responsibly. This policy explains what information we gather, how we use it, and your rights regarding your data.

Who We Are

We operate a digital marketing and link building outreach service focused on helping Calgary-based businesses improve their online authority and backlink acquisition strategies. As the data controller, we are responsible for managing personal information collected through our website and services. Our mission is to provide transparent, ethical link building solutions while maintaining the highest standards of data protection.

Information We Collect

We collect information in several ways to provide and improve our services. When you contact us through our website, we gather your name, email address, phone number, company details, and any messages you send. We automatically collect technical data including your IP address, browser type, operating system, and pages you visit. We also use cookies and similar technologies to track your interactions with our website and analyze how you use our services.

• Contact form submissions: name, email, phone, company information
• Account information: username, password, business details
• Usage data: pages visited, time spent, click behavior
• Technical data: IP address, device information, browser details
• Cookies: session identifiers, preferences, analytics tracking

Legal Basis for Processing

We process your information based on several legal grounds. First, we have your explicit consent when you fill out contact forms or create an account. Second, we have a legitimate interest in improving our services, analyzing website performance, and understanding our customers' needs. Third, we may be required to process certain information to comply with legal obligations, such as tax laws or regulatory requirements in Canada. We always balance these interests against your privacy rights.

How We Use Your Information

We use the information we collect to deliver and improve our link building and outreach services. Your contact details help us respond to inquiries and provide support. We use usage data to analyze website performance, identify trends, and enhance user experience. Technical information helps us maintain security, prevent fraud, and optimize our systems. We may use your information to send service updates, marketing communications, or respond to your requests. We never sell your personal information to third parties.

Data Retention

We retain your information for specific periods based on the type of data and its purpose. Contact form submissions and customer inquiries are retained for up to 24 months after your last interaction with us. If you create an account, we keep your account information as long as your account remains active, plus an additional 12 months after account closure. Analytics and cookie data are retained for up to 14 months. Server logs containing IP addresses and access information are kept for up to 12 months. After these retention periods, we securely delete or anonymize your information.

Your Rights

You have important rights regarding your personal information. You can request access to see what data we hold about you at any time. You have the right to correct inaccurate information and request deletion of your data, subject to legal requirements. You can object to certain types of processing and request restriction of your data. You have the right to data portability, meaning you can request your information in a structured, portable format. You may withdraw consent for marketing communications at any time. To exercise any of these rights, please contact us using the information below.

Cookies and Tracking Technologies

We use cookies to enhance your browsing experience and gather analytics data. Essential cookies are necessary for website functionality and security. Performance cookies help us understand how you use our site so we can improve it. Analytics cookies track visitor behavior and traffic patterns. Marketing cookies may be used to show you relevant content across the internet. You can manage cookie preferences through your browser settings. Most browsers allow you to refuse cookies or alert you when they are being set. However, disabling cookies may affect your ability to use certain features of our website.

Data Security

We implement industry-standard security measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction. We use encryption for data transmission and secure storage systems. Our team members access personal information only as needed to provide our services. We conduct regular security assessments and maintain strict access controls. However, no security system is completely impenetrable, and we cannot guarantee absolute protection. If we discover a data breach, we will notify affected individuals and relevant authorities as required by law.

Supervisory Authority

You have the right to lodge a complaint with the appropriate data protection authority if you believe we have violated your privacy rights. In Canada, you can contact the Office of the Privacy Commissioner of Canada (OPC), which oversees federal private sector organizations and investigates privacy complaints. You may also contact your provincial privacy commissioner if applicable. Complaints can be filed without cost, and we encourage you to contact us first so we can attempt to resolve any concerns directly.

Third-Party Services

Our website may use third-party services for analytics, hosting, and email delivery. These services process information on our behalf and are bound by contractual obligations to protect your data. We select service providers carefully and ensure they maintain appropriate security standards. These third parties may be located outside Canada, which means your information may be subject to different legal frameworks. By using our services, you consent to this transfer. We are responsible for how third parties handle your information.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. We will notify you of significant changes by posting the updated policy on our website and updating the "Last updated" date at the top. Your continued use of our services after any modifications indicates your acceptance of the updated policy. We encourage you to review this policy regularly to stay informed about how we protect your information.